As I Am Introduces the Launch of Its New ‘Curl Color’ Line

Designed for curly hair, Curl Color is an innovative temporary color gel with a medium hold.

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By: TOM BRANNA

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Two years in the making, natural hair care market leader As I Am announces the launch of its Curl Color line.    Catering to the needs of the curly-haired community, Curl Color includes six shades of temporary dye that provide a medium hold. After one application, Curl Color is said to improve hair moisture by 84% and strength by 6%.    This innovation is driven by a proprietary nano-emulsion of Jamaican black castor oil, ceramides, and betaine. Vegan and cruelty-free, Curl Color...

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